Customizing Management Strategies for Product Introduction in Low-Volume Manufacturing: Enhancing Information Content Quality

Abstrak

Manufacturing companies characterized by high-mix and low-volume production exhibit distinct features that exert a significant influence on the product introduction process. The quality of information exchange between product design and production interfaces becomes paramount in low-volume manufacturing. Consequently, there is a pressing need to explore various methods for adapting and customizing management strategies to align with the unique characteristics of low-volume manufacturing and its associated product introduction processes. Although this knowledge is critical in low-volume manufacturing, most existing studies focus on the management aspects of high-volume manufacturing. Therefore, this study investigated the customization of manage-ment strategies for product introduction in low-volume manufacturing to enhance the quality of information content. Drawing upon a longitudinal analysis of new product introductions within a low-volume manufacturing company, this study identified four management strategies—namely, securing a production test and verification plan, revising the role of product introduction manage-ment, developing a formal design and production coordination plan, and developing lessons learned management plan. The paper explains how the examined company adapted and implemented prod-uct introduction management strategies to facilitate the enhancement of information content quality across three key stages: pre-implementation, post-implementation, and subsequent modification and refinement of strategies following the initial round of implementation. By shedding light on these strategies, this study offers a comprehensive understanding of management approaches for product introduction in low-volume manufacturing. The study makes a valuable contribution to the discourse on information quality management and design-production interface in the low-volume manufacturing and low-volume product introduction literature.